Gibson Honey

Designing and developing a user-friendly, professional website for Ruislip’s leading Property Agency.

Estate Agency

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The Client

Elevating Their Client's Property Journey

Gibson Honey is a well-established estate agency based in Ruislip, London. Known for their professional and personalised service, the agency specialises in residential sales, lettings, and property management. They wanted a user-friendly design that makes it easy for visitors to navigate and find the information they need, encouraging enquiries as they navigate. Customer interaction was priority. They sought to make their contact information easily accessible and include straightforward enquiry forms so prospective clients could quickly get in touch.

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Who they are

Highlight their expertise and trustworthiness in the local area.

Providing helpful resources for buyers, sellers, landlords, and tenants.

It was important to recognise the limitations of Gibson Honey’s outdated platform, embarking on a journey to enhance user experience, boost engagement, and build trust in the local community.

The need for a new website became clear as the digital landscape evolved and user expectations increased.

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What They Faced

Customer interactions were suffering due to the outdated design. The website was difficult to navigate, contact details were not prominently displayed, and the enquiry forms were cumbersome, leading to potential lost opportunities. The site lacked engaging content like blogs and news updates, which are crucial for keeping clients informed and building trust. Security and performance were other critical issues. The old site was not optimised for search engines, affecting their visibility and ranking, something ARCK urgently needed to address.

Prominently placed CTAs strategically prompt visitors to take action

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The Solution

The focus of ARCK’s solution for Gibson Honey was centered on leveraging their website to drive valuations and enquiries effectively, integrating seamlessly with their specialised CRM designed for sales growth.

We incorporated user-friendly valuation request forms throughout the site, making it convenient for visitors to express interest in property valuations.

Dedicated landing pages were created to specifically highlight the valuation process, benefits, and success stories, further encouraging user engagement.

Engaging copywriting was employed to convey the value proposition of Gibson Honey’s valuation services, instilling trust and confidence in potential clients.

Winning with Web Design: Leading the Charge in their Local Community

ARCK’s collaboration with Gibson Honey resulted in the creation of a transformative website that not only elevated their online presence but also contributed to their remarkable achievement of prestigious property awards.

Our partnership with Gibson Honey was driven by a shared vision: to solidify their position as the unrivalled leaders in the local property market.

Through a collaborative approach, informative content, community initiatives, and interactive tools, Gibson Honey has become an integral part of the fabric of their neighbourhood.

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The Result

Property Services
Financial Calculators
Area Guides
Custom Icons
Testimonials
Quick Enquiries

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